Invisible statewide → recommended in 4 months

The firm had a real local reputation — and some AI visibility on hometown car and truck accident queries to show for it. But 7 of 10 tracked prompts sat at 0%, including every statewide query. A resident of the state capital asking AI for the best car accident attorney, or a truck accident victim asking about statewide firms — none of those paths led to this firm. Competitors with thinner track records were being recommended instead, and even locally, position was volatile: #4–#6 on the lists that mattered.

January baseline across 10 tracked prompts — the exact questions injured people ask ChatGPT, Perplexity, and Google AI Overviews. Local best-firm queries at 33–67% with volatile #4–#6 positions; all statewide prompts at 0%. Five office markets, one of them carrying nearly all the visibility.

Four months of sequenced foundation and authority work — making the firm readable, understood, and corroborated by the sources AI already trusts, then extending that signal from the home market to statewide queries across every practice area. (Phase-level by design; the sequence is our method.)

Re-scored in May on the identical 10 prompts: 100% Share of Voice on the primary market's best-firm and best-10 prompts, average AI position #1.3 on the flagship query (from a #4–#5 volatile baseline). Every statewide prompt moved off zero for the first time — 22–33% visibility on queries the firm had never appeared in — extending the footprint across all five office markets. 96 sequenced tasks completed across 11+ practice areas.

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