Press placements → cited sources → #1 across 5 AI engines

This company competes for executive AI-training buyers against university brands — MIT Sloan, Wharton, Harvard executive programs — and needed AI engines to recommend it on the prompts its buyers actually ask, ahead of its flagship annual industry event. Two event-related prompts returned 0% visibility. The window to build authority before the event was measured in weeks.

Flagship buying prompt at 33–50% visibility. Two event-related prompts at 0%. AI-referred site traffic baselined at 54 users/month. All prompts scored weekly on identical wording across five engines.

A press-authority program where every placement targeted a tracked prompt — 161 placements earned across national and major-metro outlets — alongside foundation and content work on the pages those prompts resolve to. (Phase-level by design; the sequence is our method.)

Flagship prompt at 79% visibility, ranked #1 across ChatGPT, Gemini, Copilot, Google AI Overview and Google AI Mode. Both event prompts moved off zero — 0% → 36% at average position #1. The placements published in July now appear as the cited sources inside the AI answers that rank the company first: earned authority visibly feeding the recommendation. AI-referred site visitors nearly doubled from baseline and became the most-engaged traffic channel on the site.

Authority you build before the moment compounds after it. See what AI cites about you today. → Get your Trust Index