How to choose a Dental Google Ads Agency
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April 23, 2025
Many patients look for the best dental practice on Google, so it’s important to have a strong presence there.
Choosing the right Google Ads agency for your dental practice is the first step.
They can create and implement a marketing plan that attracts qualified leads, increases awareness of your brand, and brings in more patients.
This lets you focus on your practice while experts handle Google Ads to drive traffic to your website.
A good agency does more than just get more clicks on your website; their true value is in helping you get more patient bookings. So, how can you find the agency that’s right for you?
This article will help you learn how to choose a Dental Google Ads Agency that gets results.
Healthcare marketing is the first step toward achieving your goals, and implementing SEO and Google Ads is a crucial element that an agency will typically recommend.
A Dental Google Ads Agency focuses on creating and managing advertising campaigns on Google that help dental practices attract more patients.
They achieve this by:
Working with a professional Dental Google Ads Agency can greatly benefit your practice.
They can run Pay-Per-Click (PPC) campaigns using Google Ads, which show up in Google search results and on partner websites.
You only pay when someone clicks on your ads, making this a cost-effective way to bring relevant visitors to your site.
These campaigns also allow for precise targeting based on age, interests, and specific search terms.
A Dental Google Ads Agency knows how to use Google’s targeting tools effectively, ensuring your ads get the best results.
By letting experts handle your Google Ads, you can focus on providing quality care to your patients without worrying about marketing, thereby increasing patient bookings throughout the month.
We recommend that you read our article about Why Dentists Should Invest in SEO.
Choosing the right dental Google Ads agency takes careful planning.
Follow these simple steps to make a smart choice that fits your dental practice’s needs.
Not all agencies know how to help dental practices. Dentists need a unique approach to turn local visitors into actual appointments.
Look for agencies with experience in the dental field.
Ask them how many dentists they have worked with and if they understand important terms like "new patient acquisition" and "cost per appointment." Check if they have success stories from other dental clients.
Make sure the agency has Google Ads certifications.
Look for a Google Partner or Premier Partner badge on their website; this means they are skilled in running effective ads.
Good advertising relies on data, not just guesswork.
A strong agency will track important metrics to improve your campaigns.
Ask how they measure success, what key performance indicators (KPIs) they focus on, and if they use A/B testing to find the best ads.
You should always know how your ads are performing.
Choose an agency that provides clear tracking and regular performance reports.
They should set up conversion tracking to show how many clicks lead to new patient bookings.
Request monthly or weekly reports, access to real-time data, and easy-to-understand explanations of key metrics.
For dental practices, targeting local patients is crucial.
Your ads should reach people nearby. Find an agency that specializes in local search ads. Ask how they target local audiences, how they tell local clicks apart from others, and for examples of successful local ad strategies.
A good dental ad should grab attention and encourage potential patients to act.
Ask for examples of ads they’ve created, how they test and improve their copy, and how they encourage bookings.
Cost matters when choosing a dental Google Ads agency, but also consider the quality of their services.
Understand their management fees, which cover setting up and monitoring campaigns.
Ask for a detailed breakdown of these costs to make sure they fit your budget.
Also, inquire about any extra fees for services like website design or ongoing support.
After narrowing down your options to a few agencies, set up consultations.
Choose 2 to 4 agencies that align with your goals.
Contact them to arrange a phone or video consultation. Prepare questions about your needs and goals.
After the meetings, ask for detailed proposals that outline their strategies, services, timelines, and prices.
Comparing these proposals will help you find the best agency for your practice. If needed, request references from past dental clients to learn about their experiences.
It’s very hard for dentists to grow their practice using old marketing techniques.
Patients are now online, and to reach them, you need digital marketing.
A good Google Ads campaign is cost-effective and helps attract leads that are easy to convert.
A Dental Google Ads Agency can help your practice grow by creating and sharing high-quality ads targeted at local patients.
To build a strong online presence, you need thorough research, careful planning, and a solid strategy.
At Hey Taylor, we will create the right marketing strategy for your dental practice to help you connect with the right clients across different channels.
Contact us here to get started!