The Best Healthcare SEO Strategies to Grow in 2025
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April 17, 2025
Healthcare practitioners face a significant challenge in attracting patients to their practices: standing out in a crowded marketplace.
However, there are solid marketing strategies that clinics can use to boost those first-time visits and keep patients coming back for more.
One of the most effective methods to achieve this is through SEO (search engine optimization), as many patients turn to search engines when looking for new providers.
Although SEO isn't commonly taught in many healthcare-related academic programs, it has become an essential skill for success in today’s competitive environment.
In this article, we will delve into the best healthcare SEO strategies we employ at Hey Taylor to help our clients triple their patient numbers in just one month.
SEO, or Search Engine Optimization, refers to the process of enhancing your website to draw in more of your target audience through organic search results.
A healthcare SEO strategy is a customized way to boost the online visibility of healthcare providers, making it easier for them to show up on search engine results pages.
This strategy is essential since online searches are the primary way patients seek out healthcare providers, schedule appointments, and access valuable health information.
So, why do you need to execute the best healthcare SEO strategies?
When you set up a solid healthcare SEO strategy, you can see real benefits, like more traffic to your website, better engagement with patients, and, ultimately, an increase in the number of patients you can help.
A solid healthcare SEO strategy has a few key pieces that all come together to boost a healthcare provider's visibility online.
✅Effective keyword research is key. This means finding the words and phrases that potential patients use when looking for healthcare services.
✅Using long-tail keywords is also helpful. For example, a phrase like "best dentist for teeth whitening in Toronto" targets people who need specific care.
✅Creating valuable blog posts is important for engaging patients and building authority.
✅Since many people search for healthcare services locally, focusing on local SEO is essential. This involves using location-based keywords and ensuring the practice is listed in local directories and maps.
✅Claiming and optimizing a Google My Business listing can really boost local visibility by sharing key details like hours, services, and patient reviews.
✅Don’t forget about technical SEO. A well-organized website helps search engines crawl and index everything properly.
✅Mobile optimization is crucial, too, because more patients are using their phones to look up healthcare info.
✅Regularly checking the website for issues, like broken links and slow loading times, is key to keeping everything running smoothly.
The best healthcare SEO strategies are important because they help people find your healthcare services.
When your website appears high in search results, more potential patients will see your brand.
And since more than 70% of patients depend on online reviews, this can lead to more people choosing your practice for their healthcare needs.
So, by optimizing your site for local searches and showcasing positive online reviews, you can build trust with potential patients and encourage them to select your practice.
Healthcare SEO is also a cost-effective smart marketing strategy.
The best healthcare SEO strategies involves a set of best practices that we can work on together to develop strategies through SMART goals tailored to your starting point.
Regardless of where your practice stands—whether you're just getting started or already have an ongoing SEO plan—these are the 4 best healthcare SEO strategies that can benefit any practice.
On-site or on-page technical SEO is all about optimizing a healthcare website right on the page to boost its visibility on search engines and make it easier for users.
These techniques help ensure that both search engines and visitors can easily navigate the site and understand its content.
Key elements impacting your site’s SEO performance include:
Off-site SEO refers to the optimization techniques applied outside of your own website to improve its authority, visibility, and rankings in search engine results:
Among the best healthcare SEO strategies is local SEO.
Local SEO optimizes your site for location-based searches.
Key tactics include:
EAT is a pillar of the best healthcare SEO strategies.
In 2018, Google changed its algorithm to focus on EAT—expertise, authoritativeness, and trustworthiness—specifically for healthcare websites.
To build trust, healthcare organizations should show that they are reliable. Here are some key steps:
✅Create clear About Us and Contact Us pages.
✅Provide high-quality, well-researched content that is relevant to your audience.
✅Try to get backlinks from trustworthy websites in the healthcare space.
✅Be clear about what qualifications and credentials your healthcare pros have on your site.
✅Make it easy for patients to find your contact info.
✅Don’t forget to include a privacy policy and terms and conditions.
✅Have your address and phone number easy to spot.
In 2025, the best healthcare SEO strategies continue to hinge on optimizing your website, developing a robust content strategy both on and off your site, and keeping your presence up to date across various platforms.
Maintaining an active profile on Google My Business is particularly important, as local SEO holds significant value for healthcare clinics.
If you're looking for an expert partner to develop and implement these strategies alongside you, Hey Taylor is here to assist.
Feel free to reach out to us here.